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The Lyric Theatre

Built in 1914 for B.F. Keith’s Vaudeville circuit, the Lyric is one of few theatres still existing today that was specifically designed to maximize the acoustics and close seating needed for vaudeville shows. Major stars such as the Marx Brothers, Mae West, Sophie Tucker, Will Rogers and Milton Berle played the Lyric. Berle said it was “as fine a theatre as any in New York.”  In the summertime, air was fanned over two tons of ice a day to keep guests cool. Though seating was segregated, the Lyric was one of the first venues in the South where blacks and whites could watch the same show at the same time for the same price.The Lyric was once the finest performing arts theatre in Birmingham and through its restoration made possible by the Light up the Lyric fundraising camapign, it promises to be again.

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1800 Third Avenue North
Birmingham, AL 35203
United States
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Light up the Lyric Campaign Exceeds $7 million
Rebirth of a Legend
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“Birmingham Landmarks, Inc. certainly made the right decision in selecting NCDS to raise the $7 million needed to fully restore our sadly dilapidated and abandoned former vaudeville theatre in downtown Birmingham.  Your firm provided the wisdom and experience to position the project as worthy of support, then structured a winning campaign that was creative, energizing, and relentless in pursuit of the goal.  We were especially appreciative of your flexibility relative to our early cash flow issues, and even more so in the selection of the assigned NCDS Project Executive.  Because of the success and momentum of your phase of this exceptional campaign, the Lyric staff was able to continue seeking commitments utilizing tax credits, and the total raised now exceeds $11.8 million.  Thanks to NCDS, Birmingham can boast of having one of the most spectacularly restored performing arts theaters in America.”

Brant Beene, Executive Director • Birmingham Landmarks, Inc.

National Community Development Services, Inc.
6300 Powers Ferry Road, Suite 600-165
Atlanta, GA  30339
Phone: (404) 231-0730
tdifiore@ncdsinc.net