Keeping A Finger On The Pulse Of Your Organization’s Health

Monday, November 20, 2017

We all know that fitness is important to stay healthy, focused, and to overall enjoy our lives. Yet have you ever approached your nonprofit’s fundraising data the same way as you would your own health? When you’re first starting a training program, you don’t immediately jump into the heaviest weights or the highest incline on the treadmill. Today, we’re going to help you dust off those data skills, stretch your analytical mind, and put that brain to work.

What is the Fundraising Fitness Test?

In collaboration with PSI/Adventist, the Fundraising Effectiveness Project has developed the downloadable Excel-based FEP Fundraising Fitness Test (#1). It allows nonprofits to measure and evaluate their fundraising programs against a set of over 150 performance indicators by five donor giving levels. The fundraising performance reports are generated by inserting gift transaction data into the Fundraising Fitness Test Excel template.

However, we are going to concentrate on the primary items to review when first getting started with the Fundraising Fitness Test. Having data is important but we want to focus on the primary indicators that are going to be actionable and informative when you are planning your appeals and campaigns.

What are the standard reports to focus on?

Having over 150 performance indicators can be overwhelming if you’re just now getting into deep data dives that the Fundraising Effectiveness Project analyzes in its own work. That’s why we’ve put together this handy training guide so you can start getting ready for your own fitness test. Let’s look at some of the most interesting indicators that your nonprofit should pay attention to.

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“As the smaller chamber operating in the shadow of a larger, very aggressive one nearby, the North Myrtle Beach Chamber committed to take its game to the next level.  You and the NCDS team not only drove the creation of a bold new multi-year strategy, you generated buy in and a huge boost in revenue.  A great side benefit of launching and funding a new initiative was NCDS’ identification and engagement of a cadre of new leaders who had never really participated, much less invested at significant levels.  Your methodology works, and your experience in hundreds of other communities paid off for us in a major way.  So much so, we plan to kick off the next multi-year campaign this year.   In my book, NCDS remains the ‘gold standard’ for community development fundraising.”

Marc Jordan, CCE, President & CEO • North Myrtle Beach Chamber of Commerce Convention & Visitors Bureau

National Community Development Services, Inc.
6300 Powers Ferry Road, Suite 600-165
Atlanta, GA  30339
Phone: (404) 231-0730