Measuring the Role of Social Networks in Entrepreneurship

Thursday, January 10, 2019

Social networks and social networking are often mentioned in discussions about innovation and entrepreneurship. But these terms can have widely varying definitions and, at present, there is no clear way to measure social networks in the context of entrepreneurship. Consequently, there is no quantitative way to determine the relationship between social networks and entrepreneurial success.

A team of researchers from NC State is setting out to change that, with support from the Ewing Marion Kauffman FoundationJeff Pollack, Jon Carr and Tim Michaelis – all faculty in NC State’s Poole College of Management – are serving as co-principal investigators on a two-year project aimed specifically at developing and validating two new metrics: one focused on social network embeddedness, and the other focused on social network engagement. The researchers will be working closely with NC State’s Entrepreneurship Clinic.

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