Show Me The Money!

Wednesday, March 23, 2016

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By Howard Benson, posted October 5, 2013


As a community leader, you’re probably asked as often as I am about the current level of difficulty in raising money due to the sluggish or uncertain economy. My standard answer is that it’s not been any easier, or, for that matter, any more difficult than when all of America’s economic signals were green lights.

We know that an important, urgent cause with the right leadership behind it can be funded in any economy; it’s only a matter of the level of funding available. We routinely raise impressive sums in economically stressed communities when we position the project as a critical need, and our client is seen as well led and capable of making a measurable impact. Conversely, our feasibility studies have yielded prudent “no-go” recommendations for campaigns in wealthy, thriving communities where prospective donor/investors view our client’s cause as a low priority and our client bereft of “asking rights.”

You’ll be encouraged to know that, nationally, there has been a general uptick in charitable giving in the past few years. A study conducted by the Giving USA Foundation, whose research NCDS has helped fund over the years, reveals these useful nuggets from the most recent data:

  • Corporate giving increased by 12.2% in 2012
  • Individual giving rose by almost four percent
  • As a percentage of America’s GDP, charitable giving amounts to 2%
  • In the past decade, total giving increased by $78.78 billion
  • Gifts to arts, health, religion and other activities totaled $316.3 billion, up from $305.5 billion in 2011
  • The categories gaining the largest increases in giving were the arts, environmental, and animal related causes

You can access more information on America’s giving patterns by visiting www.givingusareports.org.

My takeaway from the statistics is this: As always, it is the failure to ask, and to ask in a compelling, strategic way that affects giving, not the state of the economy. Who will you ask for a serious financial commitment today?

Category: NCDS Blog



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“NCDS has been our fundraising firm of choice since they first helped us devise the Forward Sioux Falls operating model in 1987, and raised $1.8 million to implement it.  Not only is the firm exceptionally skilled at raising money, they also understand the importance of generating buy-in and sustained commitment.  NCDS has helped us exceed goal in seven campaigns, the latest of which has a $15.5 million target, and when the current campaign is completed, NCDS will have helped us raise $53 million to fund our initiatives.  Our top community leaders expect the best from our organization, and the exceptional team at NCDS always works hard to help us exceed those expectations.” 

Evan Nolte, President & CEO • Sioux Falls Area Chamber of Commerce

National Community Development Services, Inc.
6300 Powers Ferry Road, Suite 600-165
Atlanta, GA  30339
Phone: (404) 231-0730
info@ncdsinc.net