NCDS Blog

Measuring the Role of Social Networks in Entrepreneurship

Thursday, January 10, 2019

Social networks and social networking are often mentioned in discussions about innovation and entrepreneurship. But these terms can have widely varying definitions and, at present, there is no clear way to measure social networks in the context of entrepreneurship. Consequently, there is no quantitative way to determine the relationship between social networks and entrepreneurial success.

A team of researchers from NC State is setting out to change that, with support from the Ewing Marion Kauffman FoundationJeff Pollack, Jon Carr and Tim Michaelis – all faculty in NC State’s Poole College of Management – are serving as co-principal investigators on a two-year project aimed specifically at developing and validating two new metrics: one focused on social network embeddedness, and the other focused on social network engagement. The researchers will be working closely with NC State’s Entrepreneurship Clinic.

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“Birmingham Landmarks, Inc. certainly made the right decision in selecting NCDS to raise the $7 million needed to fully restore our sadly dilapidated and abandoned former vaudeville theatre in downtown Birmingham.  Your firm provided the wisdom and experience to position the project as worthy of support, then structured a winning campaign that was creative, energizing, and relentless in pursuit of the goal.  We were especially appreciative of your flexibility relative to our early cash flow issues, and even more so in the selection of the assigned NCDS Project Executive.  Because of the success and momentum of your phase of this exceptional campaign, the Lyric staff was able to continue seeking commitments utilizing tax credits, and the total raised now exceeds $11.8 million.  Thanks to NCDS, Birmingham can boast of having one of the most spectacularly restored performing arts theaters in America.”

Brant Beene, Executive Director • Birmingham Landmarks, Inc.

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National Community Development Services, Inc.
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