The multi-year strategic initiative is a proven approach that is different from the standard transactional model that heavily relies upon dues and annual sponsorships. While the transactional model works, it requires a great deal of marketing and sales effort without a guarantee that revenue will increase year over year. This makes it difficult to implement strategic plans that call for additional capital.
Multi-year strategic initiatives are the answer.
Instead of recommitting on an annual basis, investors commit to funding over a 4 to 5- year period – ensuring that long-term plans can be carried out for the maximum economic impact.