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ProVIew: Approval vs. Ownership

December 31, 1969

Category: ProView

ProVIew: Approval vs. Ownership



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One of the benefits of hiring consultants or “experts,” including fundraisers, is avoiding common mistakes and pitfalls that are often caused by following conventional wisdom or “armchair quarterbacks” within your organization or community. One such mistake is the notion that approval and endorsement of a new program or project - and a campaign to fund it - by an executive board or committee will foster fundraising success. To be sure, such endorsement is a prerequisite to even think about launching a campaign. The mistake (and it’s an easy one to make, even by professionals) is to assume that approval by your leaders will inevitably lead to capacity level investments from them. In our experience, the bar must be set higher than just “approval and endorsement.”




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“As the smaller chamber operating in the shadow of a larger, very aggressive one nearby, the North Myrtle Beach Chamber committed to take its game to the next level.  You and the NCDS team not only drove the creation of a bold new multi-year strategy, you generated buy in and a huge boost in revenue.  A great side benefit of launching and funding a new initiative was NCDS’ identification and engagement of a cadre of new leaders who had never really participated, much less invested at significant levels.  Your methodology works, and your experience in hundreds of other communities paid off for us in a major way.  So much so, we plan to kick off the next multi-year campaign this year.   In my book, NCDS remains the ‘gold standard’ for community development fundraising.”

Marc Jordan, CCE, President & CEO • North Myrtle Beach Chamber of Commerce Convention & Visitors Bureau

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National Community Development Services, Inc.
6300 Powers Ferry Road, Suite 600-165
Atlanta, GA  30339
Phone: (404) 231-0730
tdifiore@ncdsinc.net