The multi-year strategic initiative is a proven approach to ROI fundraising that is different from the transactional model that heavily relies upon dues and annual sponsorships. While the transactional/membership model works, it requires a significant sales effort without a guarantee of increasing revenue. This makes it difficult to implement economic development strategic plans that call for additional capital.
Multi-year strategic initiatives are the answer.
Instead of relying on annual capital campaigns and fundraising efforts, multi-year campaigns secure funding over a 4 to 5- year period – ensuring that long-term plans can be carried out for the maximum economic impact.