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The Multi-Year Strategic Initiative: An effective model for funding and implementing economic development - Because it takes time to build.

May 22, 2020

Category: White Papers

The Multi-Year Strategic Initiative: An effective model for funding and implementing economic development - Because it takes time to build.



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The multi-year strategic initiative is a proven approach to ROI fundraising that is different from the transactional model that heavily relies upon dues and annual sponsorships. While the transactional/membership model works, it requires a significant sales effort without a guarantee of increasing revenue. This makes it difficult to implement economic development strategic plans that call for additional capital.

Multi-year strategic initiatives are the answer.

Instead of relying on annual capital campaigns and fundraising efforts, multi-year campaigns secure funding over a 4 to 5- year period – ensuring that long-term plans can be carried out for the maximum economic impact.