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The Evolution of Chamber Capital Campaigns

October 27, 2016

Category: Reports, White Papers

The Evolution of Chamber Capital Campaigns

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As long as four years ago, data suggested that the “capital campaign” concept in the chamber world had reached the tipping point. Evolving since 1960 when the Metro Atlanta (GA) Chamber launched the first modern “superfund” campaign called Forward Atlanta, the capital campaign has morphed from trend to accepted practice in chamber funding. A 2005 ACCE “Quick Poll” showed that nearly 40 percent of chambers responding had implemented special funding campaigns. The poll further revealed that funds generated from these campaigns accounted for roughly 46 percent of those organizations’ budgets. My current estimate is that as many as 750 chambers have, at some point, launched and funded multi-year programs.

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“As the smaller chamber operating in the shadow of a larger, very aggressive one nearby, the North Myrtle Beach Chamber committed to take its game to the next level.  You and the NCDS team not only drove the creation of a bold new multi-year strategy, you generated buy in and a huge boost in revenue.  A great side benefit of launching and funding a new initiative was NCDS’ identification and engagement of a cadre of new leaders who had never really participated, much less invested at significant levels.  Your methodology works, and your experience in hundreds of other communities paid off for us in a major way.  So much so, we plan to kick off the next multi-year campaign this year.   In my book, NCDS remains the ‘gold standard’ for community development fundraising.”

Marc Jordan, CCE, President & CEO • North Myrtle Beach Chamber of Commerce Convention & Visitors Bureau

National Community Development Services, Inc.
6300 Powers Ferry Road, Suite 600-165
Atlanta, GA  30339
Phone: (404) 231-0730