Hitting the Reset Button: How to Pivot the Perception of Economic Development

6 Jul 2020


While it had been building for a few years, in the months leading up to the economic shutdown prompted by the COVID-19 crisis, economic development around the country was on the ropes. Certain cities — including Austin and Nashville — had made the decision to no longer offer incentives. Governing bodies were asking why they needed to continue to support economic development marketing and training when unemployment hovered around 3 percent. News of corporate expansions and relocations was disappearing from the front page headlines, if it got noticed at all. We all thought prosperity would continue forever.

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