Lumina Launches Million Dollar Community College Challenge
9 Mar 2022
INDIANAPOLIS - Indianapolis-based Lumina Foundation has announced a national grant competition to help community colleges improve on brand building and marketing. The Million Dollar Community College Challenge aims to help colleges to connect with adult students who need a college degree or short-term credential. Lumina says it wants to hear from colleges that know it takes more than “throwing money at marketing activities” to attract students.
During a media conference call, Lumina Director for Community College Participation Shauna Davis explained the focus on branding.